Sandra Jones and Company
    Security Industry Resource and Consulting Firm
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Here is a list of testimonials submitted by some of our clients:

"Sandra Jones and Company has been vital to our product launch strategy development. Sandra Jones' insight has been invaluable in helping us sort through the market verticals into which to introduce a disruptive new security entrant. She also facilitated our engagements across the spectrum of users, integrators and technology developers that gave us a broad grasp of the market, and she paired us with thought leaders in the industry who brought us up the curve very quickly."

A-lan Reynolds, Senior Manager Directed Energy
Raytheon



"Sandra Jones and Company brings "big picture" perspective and laser focused ideas as relates to people, process and technology in the Security Industry. I have been privileged to leverage Sandy's extensive knowledge and contacts as Diebold redefined its strategy and transformed our organization and business model . Sandra Jones and Company is a valued resource partner and one that has always delivered a solid ROI."

Dennis Moriarty, Senior VP Global Security Division
Diebold



"The path to success starts at Sandra Jones & Company. You truly are the holder of the keys to real success in the low voltage industry."

Charles Aulner, President
National Training Center



"Sandra Jones and Co. is wonderful to work with. They played a critical role in conducting market research which has clearly and positively impacted our long term strategic direction."

Richard Sheppard, CEO
PCO Inc.



"NoblePeak Vision is a start up company developing a breakthrough night vision technology for the security and surveillance industry. To enable us to develop our product and go to market strategies we needed experienced industry insight and someone with the ability to put us in front of senior executives from major end users, system integrators and camera OEM's. No one knows the industry and the key decision makers like Sandra Jones and Company. Sandy and her team accomplished all of our objectives and also supported the development of our business and marketing plans ... outstanding!."

Phil Davies, Vice President Sales and Marketing
NoblePeak Vision Corporation


"Sandra Jones and Company was an excellent resource and one that can complement the best of staffs. We look forward to working with the company in the future and would recommend them to other system integrators in either the IT or physical security space."

Rob Hile, VP Business Development
Adesta LLC



Sandy Jones is an icon in the security industry. A few years ago, Sandy was recognized as one of the most influential persons in the security industry. That was a well deserved award. Sandy knows the industry, the people, and the trends. She can assist in business development, acquisitions, and product development.

Dan Moceri, CEO and Co-Founder
Convergint Technologies



"I would like to thank you for the expert work you did as part of our market research effort. Your ability to meet our information needs, timescale and budget could not have been better. The ability to work with industry leading publications to complement your own resources was a particularly effective combination."

"Throughout our various interactions the experience has always been professionally rewarding and met my personal and our corporate business goals."

Salvatore A. D'Agostino Vice President, Sales
CoreStreet, Ltd.



"I wanted to take this opportunity to let you know that your guidance and contribution in DVTel's acquisition of SAI is much appreciated. A major strategic business goal of DVTel's was finding an IP access control company to place within our intelligent Security Operations Center (iSOC) V5 solution."

"The story of the iSOC® V5 as the only open standards, IP-based security operations center that unifies all video, audio, data, access control, and alarm management functionality and requirements into one command and control center is one that has been extremely well received within the industry and has kicked up much excitement around the globe. We've already received exposure in many publications and most partners in our sales channel can't wait to learn more. This would not have been possible without your involvement and attention in our acquisition of SAI."

Eli Gorovici, President & CEO
DVTel



"Through the 10 plus years you consulted to Vindicator, you helped me refine our strategy, differentiate our offering from the many competitors and focus our scarce resources to the areas that would provide the best ROI. While you helped us during the many stages of development and growth, it is during the sale of our business that your skills, market knowledge and access to buyers made the real difference and helped us in reaping the fruits of our efforts."

Rick Gross, President & CEO
Vindicator Technologies



"I wanted to drop you a note of thanks for all of the help you and your team provided us at, and in the many months leading up to, ASIS this year. Your insight, thoughtfulness, dedication, and deep relationships with our target partners all contributed to an extremely successful launch of the 3VR product family. We couldn't be happier with your efforts to date and look forward to more great things to come."

Stephen G. Russell, Chief Executive Officer
3VR Security, Inc.



"I have known and worked with Sandy Jones for years. She is a true professional, with an uncanny grasp of both strategic and tactical issues facing the industry. She is also extraordinarily knowledgeable about products and the strengths and weaknesses of all industry players of importance. When these capabilities are coupled with her innate sense of practical business solutions, Sandy represents a rare combination that makes her simply one of the best professional advisors in the electronic security industry today."

Mark Landis, President Security Systems for North America
Siemens Building Technologies



"I have known and worked with Sandra Jones & Company for ten years, and in that time I have come to rely on them for critical information and contacts in the security world. We believe there is no better consulting firm servicing the security industry."

Jeffrey Kessler, Managing Partner
Imperial Capital LLC



"Sandra Jones and Company is a go-to organization when one needs insights into the security industry. Whether trends, contacts, or ideas are desired, Sandy has been always able to offer highly knowledgeable, professional perspectives through friendly and interactive conversations. She is a tremendous resource that can make a real impact to an organizations efficiency and profitability."

Randall Foster, CEO, President, Cofounder
Vumii Inc.



"SJ&CO came very highly recommended, and I now know why. The firm provided us with expert market guidance, introductions to potential affiliates and users, and a pre-market strategy. I learned in 30 days what would have taken me months or even a year to discover on my own. Additionally, assumptions I had about the market were either validated or corrected. Overall, SJ&CO's professional staff saved us time and helped us avoid potentially costly errors."

Ted Babitz, Director, Business Development
Intrado Inc.



"You have given me the tools I need to be successful. This is a huge success story. I am learning how to take control of my business, instead of my business controlling me."

Michael A. Ash, President
Garden State Fire and Security Alarm Company, Inc.



"Sandra Jones and Co. played a critical role in our successful launch into the Security channel. Their assistance, from overall market knowledge, insightful strategy/tactical recommendations and industry introductions resulted in a shortening of our time to market. Sandra Jones and Co. made it possible for us to receive immediate feedback from industry experts during the development phase of our solution and market entry strategy. We are very pleased with the positive response to our new market solution from Security channel providers and decision-makers, and appreciate the valuable contribution made by Sandra Jones and Co."

Mary Miller, New Business Development
Avery Dennison Office Products



"Always prepared to go the extra mile. Delivered quality work, demonstrating a detailed understanding of a number of markets, on time. Continue to remember your needs and bring things to your attention on their own. Very professional recognizing confidentiality."

John Miller, Deputy Group Corporate Development Director
Novar Plc



"Thank you very much for your assistance in arranging for the acquisition of our company. In just a few weeks your knowledge of the industry resulted in the generation of a list of prospective buyers. Your input helped us identify the best prospects and your negotiating skills were invaluable in the discussions. We appreciate your work and would recommend you very highly to anyone in the field."

Edwin Hoffman, President
Osborne-Hoffman, Inc.




"Your reports are always complete and well researched. Your knowledge of the industry is remarkable. Additionally, you always know where to go to find the information I need."

Rena A. Mayer, Marketing Manage
Siemens Building Technologies, Inc.



"When researching Fire Alarm and Security issues, it pays to work with individuals who understand these industries. FIREPRO and Sandra Jones & Company bring a wealth of experience and insight to the task of interpreting industry dynamics and trends."

Steve Powell, Director of Marketing
Simplex Time Recorder Co.



"We commend you and your associates on your organizations' professionalism and overall support, which has allowed Adyoron to grow from a startup technology company to a prosperous organization."

Boaz Assaf, Marketing Director
Adyoron Intelligent Systems



"She always seems to be on the leading edge of industry trends. She has brought a fresh prospective to the table and, because of her professional expertise and understanding of the industry, is able to consult in a wide variety of areas."

Peter Michel, President & CEO
Brink's Home Security



"I believe one of the key's to success in our approach is to have industry experts understand and participate in setting strategic direction, evaluating trends, and offering advice on product and market shifts. One of these experts is"Sandra Jones."

Kenneth L. Boyda, CEO
SLC Technologies, Inc.



"The information you provided for us was very helpful in positioning our product correctly to the expectations of dealers, manufacturers' reps and end-users in the security marketplace. By utilizing your business advice and market perspectives, NICE achieved immediate market recognition and unprecedented product interest."

Ann Caldwell - Vice President Mkt Development
NICE Systems, Inc.



"One of the nice things about working with you, an industry expert who provides answers that actually help me get my work done, is that I look good for being the guy who picked the right person to ask."

Joe Moses, Ph.D., Senior Editor
Interactive Technologies, Inc.



"... in 14 days, your company provided us with valuable data and advice that may have taken us 14 months to assemble ourselves."

Keith Weldy, President
Fireboy-Xintex



"The team at Sandra Jones and Company has made an important impact on how we are bringing our market changing wireless surveillance technologies to market. Their understanding of the security industry and their contacts have been integral in the development of the Smartvue S2 rollout program."

Martin A. Renkis Founder & CEO
Smartvue Corporation



"We've enjoyed working with SJ&CO over the last four months. Their involvement in our business has increased Ultrak's exposure within the security industry through better preparation, distribution and timeliness of press releases, speaking engagements, and enhancement of our current marketing plan. They are responsive to our needs, but also proactive in finding ways to stretch our budget while improving Ultrak visibility and reputation."

Wendy Diddell, VP of Marketing
Ultrak Group, Inc.



"The consulting services that you provided were professional, thorough, enthusiastic and knowledgeable. With your work and support, we solidified our financial plans and executed our strategies within a pre-determined time frame."

John Sheridan, Vice-President
ISS Integrated Security Solutions Inc.



"Just a short note to express my sincere appreciation for providing an excellent assessment of the security industry and due diligence review regarding Dailey Capital's potential investment in the industry. Your thought provoking questions and analysis raised important issues that we needed to address with the transaction. It was obvious from your assessment that you are very familiar with the competitive dynamics within the industry and have an in depth knowledge of the attributes required to build an successful alarm company, and just as importantly, where it can fail."

Richard J. Schneider, Vice President
Dailey Capital Management



"If you want the REAL story, go to Sandra Jones."

Carter Griffin, CEO
Brivo Systems, Inc.

"Sandy's firm has become the" back office" for the conference and its tremendous success owes much to her untiring efforts to keep things organized."

Jeffrey Kessler, Managing Partner
Imperial Capital LLC



"I wanted to take a minute to let you know how much I appreciated the work you did on the ESD Survey. It continues to be a source of valuable information to us and we have found ourselves re-visiting the data frequently."

Michael J. Lynch, Director of Business Development
Fire Lite Alarms / Notifier



"Our project with you undoubtedly promoted very much our understanding of the US market from M&A point of view and in general. It was a big pleasure for me to work with you." "Regarding the Fire Field Guide, it was really excellent. It is much better than numerous market research, especially available outside the USA."

Barukh Foux, Business and Market Research Manager
Rokonet Electronics Ltd.



"Your approach to our unique market segment and the needs of our company are insightful and affective. We value your input and appreciate all the ‘extra effort' you put into the relationship. You can count Vindicator Technologies as a satisfied customer and we are happy to recommend your firm to those industry companies searching for ways to think outside the box."

Rick Gross, President & CEO
Vindicator Technologies



"I would recommend SJ&CO services to any sales or marketing organization in the security industry - supplier-based or customer based - in need of marketing technology applications, marketing and public relations initiatives, and customer incentive programs."

John N. Pearce, Director, Marketing Communications
Mosler Inc.



"your marketing insight was right on target."

Mark M. Glick, Marketing Manager
Dallas Semiconductor



"I had only two hours to find hard to find information, I called Sandra Jones & Company and had the information in minutes."

Gary Pollack, Regional Sales Manager
Edwards Systems Technology



"I wanted to take a few minutes to thank you for the dedication and enthusiasm you displayed during your seminar at our recent dealer conference. Those that attended your presentation had glowing remarks and really couldn't say enough great things about the information you shared with them. Some unsolicited comments we received were: ‘delivered the information with sheer energy' and ‘high performance information"just what we needed.'"

Sandy Calabrese, Director of C/I World Wide Mktg.
Sensormatic Electronics Corporation



"Your knowledge of the industry and commitment to our time schedule enabled us to exceed our goal by several weeks."

J.D. Hamilton - President & CEO
Mas-Hamilton Group



"Your knowledge of the industry was extraordinarily beneficial in bringing us "up to speed" in much less time than we could on our own. In addition, your marketing ideas helped us place, price and promote our first entry in the security market in a manner that, in hindsight, was absolutely correct."

Jonathon Foster
8X8, Inc.



"We asked you to help us develop a strategic alliance with companies in the security industry. The results of your efforts have met all of our expectations."

David Swartz, VP
Security Applications, Inc.



"To every project she brings ideas for improvement, skills of analysis and concern for excellence. Sandy has the ability to focus on the big picture, yet to pay close attention to costs."

Susan A. Whitehurst, President
Security Distributing & Marketing



"my appreciation for the excellent job that you did on our recent market analysis. The entire project was a tremendous help to us."

Joel B. Konicek, President
Northern Computers, Inc.




"I would like to thank you for your excellent performance and support in the development of this important channel of distribution for our company. Your knowledge of the security industry and commitment to our project were invaluable."

Timothy J. Fahrney - VP of Sales
Mas-Hamilton Group



"Her work is timely, professional and yields new insights that are valuable. I recommend her and her company highly-and I don't write many of these letters."

Gary Sutton, President
American Two-Way



"It is a perfect time to reflect upon the phenomenal growth we have experienced of late and to recognize the outside people who have made a significant contribution to help us achieve that success. You are certainly at the top of my list."

David M. Price, Manager, Marketing Services
Digital Security Controls



"I was hoping that consulting with you would help me streamline my operations, and I'm happy to say that implementing your ideas has done just that. "Within a week of our discussions I put your recommendations to work, and now not only have a clear view of my goals for '98, I know how to achieve them."

"The quality of the research, insight, and future observations were highly worthwhile from an overall business viewpoint and most important on how Brink's Home Security can positively position itself to this industry now and in the future."

Peter Hronek, VP of Marketing
Brink's Home Security



"directly resulted in a savings to Silent Knight in excess of $50,000 annually."

Kit Vail, President
Silent Knight Security Systems



"Sandra Jones and Company has made a significant and material difference in the launch, climb, and current positioning of Infrastruct Security. A clear example, is that within one year of launch we found ourselves on the front cover of SDM. Your company has helped bring real value to our bottom line. The "Sandy Check-In" has paid for itself many times over. "

Daniel Weiss, Founder & CEO
Infrastruct Security, Inc.



"...a valued resource and asset in the U.S. security industry."

Dwight L. Umstead, Security Industry Specialist
United States Department of Commerce



"...Sandra Jones and Co was instrumental in accelerating the market's understanding and acceptance of SightLogix' many innovations and technology. Sandy is amongst the most passionate, well-networked marketing and strategy consultants I have worked with and is distinctively qualified to provide a comprehensive security marketing perspective."

John Romanowich, President & CEO
SightLogix



"...Your logic in arriving at a valuation for this business as hard to refute, since the elements of judgment you employed were based on so many years of experience in the industry. However, your conclusions were imaginative because you had to apply that experience and knowledge to an entirely new kind of monitoring business. "

Peter Lesser, President
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Phone: 440.285.4444 E-mail: info@sjandco.com
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